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Advocates launch college merch that lets you wear your student debt and create change

FOR IMMEDIATE RELEASE: Contact: Natalia Abrams | (310) 365-1069 |

Cody Hounanian | (661) 877-1813 |

The Student Debt Crisis Center Designs a Line of College Sweatshirts That Raises Awareness of the Real Cost of School Spirit.

The Major Debt Collection features a range of customizable varsity sweatshirts that will bring focus to the 45 million people with student loans.

LOS ANGELES, CA, DEC 13, 2022:

Americans across the country owe more than $1.7 trillion in student loans, a number that continues to grow each day as bills are stalled in house. To contextualize the crushing cost of tuition for higher education, the Student Debt Crisis Center turned the most recognizable symbol of college into a wearable price tag.

“Major Debt is a unique story-sharing project designed to provoke a meaningful discussion about student debt cancellation. It is our hope that the imagery both highlights the outrageous cost of higher education and empowers students, borrowers and parents to engage with their communities to create solutions that end the student debt crisis once and for all,” said Natalia Abrams, President of the Student Debt Crisis Center. “We believe that student debt is a systemic policy failure, not a personal failure. That is why we call on allies across the country to wear their debt, literally, in a bold statement about America’s broken higher education system.”

Current and former students can wear their debt to raise awareness and put pressure on the government to take greater action in canceling student loans. The first release of sweatshirts have been distributed amongst public figures advocating for student debt. Anyone can sign-up at to receive news of the first drop and get in line to proudly support the notion that education is a right, not a life sentence to borrowers. The line is customizable to your school colors and your debt, reflecting that all schools – public and private, all across the country – are home to major student debt. 

About the Student Debt Crisis Center: The Student Debt Crisis Center is a 501(c)(3) nonprofit organization committed to addressing the ever-worsening problem of student loan debt. The organization fights hard on two fronts: one, working directly with borrowers to help them navigate the bewildering and frustrating loan repayment system – and two, advocating for lasting and meaningful change through advocacy work and the lobbying of national and state legislators.

Creative Credits

This campaign was created and executed in partnership with the advertising agency No Fixed Address Inc. and photographer Bradley Golding (@bradleygolding).


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